#5Tweets: Christina Lowe on Using Global Events to Reach Multicultural Audiences
- ADC Partners
- Oct 9, 2017
- 1 min read
Christina Low has managed broadcast and sponsorship portfolios for some of the largest sports properties imaginable, including the Olympics and English Premier League. She's got 5 Tweets for US brands on how to position their global sports investments for international audiences.
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"Many US companies invested in global sports are too focused on US-based activation. Biggest returns will come from international markets"
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"Luckily, IoT & big data simplifies targeted cross platform deployment of multicultural campaigns that leverage global sport investments"
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"Market research & development are key to creating cross cultural, multi-lingual campaigns that resonate in both US & international markets"
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"Targeting international demos within the US will increase engagement and engagement in their home countries"
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"Key tactic: leverage US-based international or 2nd gen. athletes to connect w/ target countries through storytelling & cultural celebration"